The level of awareness of Asbestos Containing Materials in the Construction Industry is still so inconsistent. The government has again attempted to raise awareness via the HSE. We have known about the affects of Asbestos on our bodies for over 50 years with first suspicions recorded by Pliny the Elder in 500 AD so why is there still ignorance? Of course this is a rhetorical question!
Although very different do you remember the HIV adverts in the 90's-where are these adverts now. Sorry, an odd comparison I know but just looking at similarities of the awareness roller coaster that we witness in our business.